You’ll see two tabs in the Songs section: Popular and Breakout. You can browse or search songs from the previous day, the last 30 days or the last 120 days. Go to the Trend Intelligence dropdown to view data for hashtags, songs, creators and videos. The TikTok Creative Center is your best friend when it comes to trend information. Now that we’ve gone over a few examples of how trending sounds work, let’s go over how brands can discover trending TikTok sounds. Work towards finding trending sounds often to avoid sounding like a broken record. Think of it as a crescendo in a song: trends rise and die quickly.
These are just a few examples of trending sounds, but remember they can fall in popularity quickly. In short, a creator will state “he’s (or she’s) a 10, but” follows up with a flaw either verbally or with a text y’all great weekend my lovelies ❤️ thoughts on the outfit? #ootd #fyp #fashion #viral #blacktiktok Let’s go over a few examples from the past two months to illustrate the culture of sound on everyone’s favorite clock app: He’s mine/he’s a 10, butĪvid social media lovers are familiar with the “he’s a 10, but” trend that infiltrated timelines in early July 2022. Trending TikTok sounds: What’s popular in the TikTok soundsphereĪs an app driven by rapid creativity and trends, new TikTok sounds arise every day. How brands use TikTok audio in their campaigns.Trending TikTok sounds: What’s popular in the TikTok soundsphere.We’ll calm the noise for you by breaking down current trending sounds and showing you how your brand can leverage audio for engagement and brand awareness.
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The study also noted TikTok is the only platform where ads with audio generate increases in both purchase intent and brand favorability.Īccording to Sprout Social listening data from January 1st to July 29th, 2022, some 3.46 million messages on Twitter mentioned TikTok sounds.If you haven’t already, it’s time to consider tuning into marketing campaigns driven by TikTok sound because they gain the attention of consumers.īut with strict brand guidelines and the end of the Discovery page (RIP), it can be difficult to figure out how to use sound. A Kantar report for TikTok reported the app’s sound-on campaigns were much better at increasing brand awareness compared to competitors’ ads, with or without sound.